Search Engine Marketing
Why SEM Is Important
SEM gives businesses the capability to appear at the top of the page above organic (free) listings. This is achieved through paid advertising (ppc). It prompts the potential customer to call or fill out a contact form. This is the fastest way to generate leads.
Keywords are the quintessential force behind website rankings. We perform keyword research to determine the focus, primary, and long tailed keywords for the website. Search engines determine if the website and keywords are consistent, and relevant.
Reviewing campaigns regularly helps to sharpen up performance. We are able to see which ads and keywords generate the most conversions. Through keyword filtration, bid adjustments, and A/B ad testing we keep the ppc campaign running like a well oiled machine.